7 Reasons Your Job Postings Need Professional Help

by Creative

Recruiters, hiring managers and HR professionals bring all sorts of expertise to their work. But when it comes to writing, media expertise and search engine marketing know-how, there are lots of reasons it makes sense to call in an expert. Whether you are posting your jobs on your website or running a complex media campaign, getting professional help for your job postings saves you both time and money. More importantly, it can help attract better candidates for each of your job opportunities. Here are 7 reasons to get professional help with your postings:

1. It’s timely and cost efficient.

• Experienced copywriters are faster at what they do (and because time is money, are ultimately more cost effective), and they’re seasoned creators of engaging and effective ad materials. In teams, they also provide critical copyediting, proofreading and input to help attract and engage your target candidate.

2. They know how to attract attention through SEO.

• Optimizing your content for search engines and job boards is a learned skill that requires constant upgrading. Professionals ensure the right language, keywords and terminology are included, and this pays off through greater exposure to the right job seekers.

3. Those one-off roles.

• Sometimes you have to hire outside your comfort zone for jobs that have their own lingo and require advertising through unfamiliar channels. Professionals have experience advertising everything from industrial machinist jobs, to marine biologist roles, to dike safety engineering positions, all with equal ease—or they know where to get the information they need.

4. Making sense of what’s out there.

• Deciding where to advertise your job is more complex than ever. For instance, there are more than 600 niche job boards in Canada alone, not to mention Facebook, LinkedIn, Twitter and all the other social media channels! For some roles, print is still most effective while others require aggressive web campaigns and re-targeted advertising. Professionals work closely and regularly with a wide range of media outlets and know how to navigate between them.

5. Visual impact.

• Images speak a thousand words, especially in the online social world. Professionals will keep an eye on your branding guidelines, know how to accentuate your postings through images, and can ensure consistency and impact.

6. Job descriptions make terrible job postings.

• Good job postings may attract good candidates, but great job postings are most effective with great candidates. They don’t overstate aspects of the role that appeal only to the recruiter and they don’t go on for pages. Professionally written postings not only speak the language of your target candidates, but also are written with an external audience in mind.

7. Because your brand is everything.

• Your job posting is an integral part of your brand impression. For many candidates, it will be the first thing they read about your company. Get professional help, and make a great first impression.

In short…
Recruitment communications professionals work in teams that bring a range of expertise to maximize the impact of your job posting and the return on your investment. And they can get it done in the time that you’d usually be waiting for the guy in the next cubicle to proof your writing.
At the end of the day, getting professional support with your job postings can have a vital impact on your ability to attract high quality candidates more quickly and more cost effectively.