Digital Advertising Specialist

Toronto, ON

DAY Communications is the leading advertising agency in Canada focused on employer branding and recruitment marketing. With clients in virtually every industry, our expertise in strategy, creative, and media has helped to create many of the country's most successful employer brands.

What you will be doing:

As the Digital Media Specialist, you will play a key role within the day-to-day planning and execution of digital media campaigns for a broad range of clients. In this role, you will:

• Develop media and campaign estimates
• Conduct keyword research, write ad copy and set-up paid search/paid social advertising campaigns (Google AdWords, YouTube, Facebook, LinkedIn)
• Perform ongoing review of ‘live’ campaigns, optimizing performance and moderating comments
• Manage and schedule social media content for agency and client pages
• Monitor campaign budgets across all digital media platforms
• Prepare analytics reports
• Assist with the account management of digital campaigns
• Stay up to date on digital media trends and industry best practices

What you will need for this position:

• Diploma or degree in digital advertising or communications is preferred
• Google Ads Certification
• Minimum 3 years of recent hands-on experience creating and optimizing campaigns on Facebook, Google and LinkedIn for multiple clients
• Exceptional copywriting skills with experience writing paid search/paid social ads
• Experience in managing social media content
• Experience developing short- and long-term media plans
• Ability to manage multiple campaigns and priorities with tight timelines
• Exceptional organization skills and extreme attention to detail
• Exceptional communication skills (written and verbal)

Your technical skills include:

• Google Ads Manager
• Facebook Ad Manager
• LinkedIn Campaign Manager
• Hootsuite
• Canva
• Highly proficient with Microsoft Excel
• Microsoft Outlook, Word, and PowerPoint

What you will give you the edge:

• Experience working in an advertising agency environment
• Knowledge of recruitment advertising/marketing
• Google Analytics Certification
• Experience with campaign tracking and tagging tools (UTM, tag manager, Facebook conversion tracking, etc.)
• Bilingual English/French

What we offer:

• The opportunity to work alongside an amazing group of warm, friendly people
• Competitive compensation and benefits package
• Flexible work environment – in office, remote or a bit of both.

To Apply:

Please email your resume and cover letter telling us why you’re the ideal person for this role to Jan Hughes, Director, Digital & Brand Strategy, at jhughes@daycommunications.ca.

Only those applicants selected for an interview will be contacted.