Digital & Social Media Manager

Toronto, ON

DAY Communications is the leading advertising/communications agency in Canada focused on employer branding and recruitment marketing. With clients in virtually every industry, our expertise in strategy, creative, and media has helped to create many of the country's most successful employer brands.

Bring your high-level expertise to help us build successful digital and social advertising campaigns for our clients.

Working with the Director, Digital & Brand Strategy, the Digital & Social Media Manager will be responsible for developing media strategies and creating, implementing and managing digital, social media and PPC advertising campaigns for a broad range of clients. Working directly with our account managers, creative team, clients and media, you will be the ‘go to’ person for all things digital and will have the opportunity to play a lead role in driving the future of employer branding and recruitment communications.

What you will be doing:

• Develop and present digital campaign strategies and recommendations
• Set-up, write, manage and optimize paid search/paid social advertising campaigns (Google AdWords, YouTube, Facebook, LinkedIn)
• Plan, manage, write and schedule social media content for agency and client pages
• Collaborate with our creative team to create visual content for campaigns (social ad images, content graphics, banner ads)
• Set-up, monitor and reconcile campaign budgets across campaigns and media channels
• Track and analyze campaign metrics throughout campaign to ensure optimization, making recommendations and adjustments to improve performance
• Prepare interim and EOC analytics reports
• Account management of digital campaigns, securing client approvals and managing expectations
• Educate clients and agency team on digital media opportunities and strategies, and compile industry best practices and trends

What you will need for this position:

• Diploma or degree in communications and/or advertising is preferred
• Google AdWords certification
• Minimum 3-5 years of experience creating, managing and optimizing Facebook, Google and LinkedIn ads
• Experience in developing and managing social media content
• Experience developing multi-channel advertising strategies
• Exceptional copywriting skills with experience writing paid search/paid social ads and social content
• Ability to manage multiple campaigns and priorities with tight timelines
• Extreme attention to detail
• Strong analytical and quantitative skills
• Exceptional communication (written and verbal) and presentation skills

Your technical skills include:

• Facebook Ad Manager
• Google Ads Manager
• LinkedIn Campaign Manager
• Hootsuite
• Highly-proficient with Microsoft Excel
• Microsoft Outlook, Word, and PowerPoint

What you will give you the edge:

• Experience working in an advertising agency environment
• Google Analytics Certification
• Experience with campaign tracking and tagging tools (UTM, tag manager, Facebook conversion tracking, etc.)
• Bilingual English/French

What we offer:

• The opportunity to work alongside an amazing group of warm, friendly people
• Competitive compensation and benefits package
• A bright, open concept office, conveniently located by the Summerhill subway

To Apply:

Please email your resume and cover letter telling us why you’re the ideal person for this role to Jan Hughes, Director, Digital & Brand Strategy, at jhughes@daycommunications.ca.

Only those applicants selected for an interview will be contacted.